Tradition: Lost And Kept :: essays research papers

Tradition: Lost and Kept Each culture in the world follows its own customs and traditions. These traditions, however, are sometimes broken to allow a compromise in their society, or are still kept throughout the culture's existence. In the story The Rain Came, an African tribe faces a harsh and desolate time because their tribe is experiencing a severe drought and as a result the livestock is dying from dehydration, the crops are drying out, and the tribe's Chief is called upon to remedy the situation. Following their tribe's tradition on asking the gods for assistance, the Chief discovered the only way to eliminate the drought is by sacrificing his daughter in a traditional ritual. The events that follow will show how the tribe's customs will be kept and lost. Tradition is shown in many parts of the story. The first example of tradition is evident in the scene where the Chief speaks to the ancestors to change the sacrifice; he loves his only daughter dearly and does not wish her to die. Unfortunately, he could not abandon his position as Chief and let the people die from the drought either. In the tribe, it was customary for the Chief to have several wives and children. The Chief married five wives and the fifth one brought him a daughter. Another tradition that was shown in the story was the explanation of how Oganda (the chief's only daughter) received her name. Her name meant "beans" because her skin was smooth, very much like the skins of beans. A last example of tradition is the sacrificing of Oganda. She is scheduled to be sacrificed to a lake monster in order for the tribal villages to receive precipitation and water. In modern days, we would check the local satellite forecast for the area and determine when to conserve water during a drought. However, in this story, tradition must be followed to allow the people to live and thrive, or does it? Revealing the parts of the story where tradition is kept is important in order to compare with the part where tradition is lost and compromised. The Chief keeps tradition when he arranges a meeting with all the family members except Oganda to discuss her sacrifice to better the chances of survival for everyone else. Oganda believes that her family is discussing her marriage and her morale and hopes increase until her family informs her of the situation. To the villagers, it was a great honor to let a woman's daughter to die for her country. To the Chief, it was a great and sad loss for his only daughter would

Employee retention Essay

Employee retention is very important to organizations. If employees can not be retained, the company will have to invest money for training new employees time and time again. The cost of replacing an employee is high not only financially, but in terms of lost productivity, the time taken by the employer to go through the resumes and the cost incurred to conduct interviews. The best away to avoid this costly affair is to focus on the retention of employees as otherwise it will have a castigating effect on the organization as a whole. By taking a look at the past it is possible to avoid the mistake of losing your central operating powers in the future. When an employee leaves the organization, the employer must make it a point to conduct exit interviews to know the reason for him to quit the organization.(pg 161 Dessler) The employer’s real skill lies in identifying the real motive of the employee to quit the organization, because most of the employees reveal the false reasons. At the same time he/she must also equally concentrate on the rest of the employees who have not yet left and indulge in casual conversation to keep their morale high. Turnover can be a positive process when an employer manages to bring new recruits, along with their new ideas and vigor into the organization. Yet, unmanaged employee turnover can easily steal your company’s knowledge base, profits and competitive edge in the market. With today’s high employment levels, organizations that don’t actively manage turnover’s impact, find that the balance of power has shifted from the employer to the employee. Excessive turnover is often a symptom of fundamental problems within the business. It’s critically important to retain them; to do this one must know what motivates an employee to stay at a particular company. â€Å"The top two reasons employees stay with a company are (1) they feel the company cares about them and (2) they feel their work efforts are important to the growth of the company.† (Saxby) Many companys make the mistake of thinking base salary is the only aspect of a retention plan for important employees. Employee morale is more important than money. Family-friendly policies are the blending of family and work, which has increased significantly in the last 20 years. This phenomenon has created a need for growing interest in workplace policies and programs to enable  workers to balance their work and family responsibilities. Corporations seeking to attract new employees and hold onto their existing work force are attempting to be creative with the promise of flexible schedules, flexible benefits, job sharing, onsite day-care facilities, telecommuting, special deals on parental leave, generous family health care packages and numerous additional individualized incentives that respond to the work- and home-life balance. The appearance of family-friendly policies help employees balance their lives between work and their families. That can mean higher productivity, better morale, and fewer turnovers among staff. To humanize the work setting it would be appropriate to set up day-care facilities at working companies. This gives the working parents the security that their child is being taken care of within the same premises. Not only will it benefit the parent, but also the company, for it would make the company more prosperous. Such cases in which parents would stay late the parent could finish their work without any worries. Establishing a day-care center will cause no worries for the parent in finding a babysitter, reduce absentees or tardiness of the employees, and parents would be able to spend time with their children. Another retention method used is flexible work schedules. The impact flexible work schedule’s have had on organizations have been quite positive, benefiting both the employer and the employee. Such benefits include increase in productivity, employee retention, motivation, and a decrease in absenteeism, tardiness, stress, and turnovers. Companies that have successfully adopted this method include Hewlett-Packard, Baxter International, Nabisco, and Dupont, among others. Do flexible work arrangements really improve employee retention? A recent survey, sponsored by the American Institute of Certified Public Accountants (AICPA), found that CPAs on flex become more efficient with their time and, because they are grateful for the arrangement, work harder. More than 80 percent of the CPAs surveyed, reported that if their flexible work arrangement had not been approved, they would have left the firm. (PCPS) Flexible benefit plans can be a positive resource for retaining employees. Employers’ that provide flexible benefit plans show the desire to increase  employees’ loyalty to the company. In an increasingly tight labor market and faced with the necessity of operating as efficiently as possible, in order to remain competitive, employers view the flexible benefit plan as a tool to enhance employee morale. Flexible benefit plans are also used to improve employer-employee relationships, reduce overall costs of providing benefits, and reduce the incidence of employee turnover. Compensation issues focus on the diversity of worker needs, pay-for-performance plans, and the regulation of employee benefit plans. Flexibility and adaptability in HRM practices are primary keys in addressing worker needs. Job sharing, staggered scheduling and flextime are some of the outcomes generated by creative approaches to HRM practices. Pay-for-performance plans hold the allure of rewarding productivity while providing monetary motivation. Successful implementation of such practices, however, requires effective performance evaluations. Incentive pay plans can be advantageous to both the employer as well as the employee. The success of an incentive pay plan depends on the organizational climate in which it must operate, employee confidence in it, and its suitability to employee and organizational needs. Importantly, employees must view the incentive plan to be equitable and related to their performance. Performance measures should be quantifiable, easily understood, and bear a demonstrated relationship to organizational performance. The role of Human Resource Management must constantly be refined to add greater value to an organization. HRM has a responsibility to employees to provide for their long-term development and a commitment to continuously afford employees with opportunities for personal and professional advancement. Today, many companies are providing incentives for employees to stay with the firm and allowing them to share in the growth of the company. One major concern employers often have is whether or not the resources committed to employee development will benefit business performance. That concern however, should not discourage corporations from offering assistance to employees. If a business has the time, wherewithal and the know-how to aid and assist its employees, it should, by all means, do so. As the turnover rate continues to rise to its highest levels in nearly a decade, it’s good  to know that finding, hiring and keeping the right people can be accomplished today with more than just subjective observation, opinion and emotion. Dessler, Gary. Human Resource Management. Prentice Hall, 2003. PCPS NEWS RELEASES,http://www.pcps.org/member/releases_may22_02.html,2002 Saxby ,David. What Can Retailers Do About Employee Turnover? http://www.measure-x.com/tips/empturnover.html

The Death Penalty Is Effective Or Not - 851 Words

Death Penalty has been and still is one of the biggest controversies in the United States and internationally. People have been discussing and debating whether or not the death penalty is effective or not. As opposers would argue, the death penalty deters crime and the criminals deserve it; however, the death penalty is a very costly procedure and time consuming as well as ineffective. David Muhlhausen, a Senior Policy Analyst in the center for Data Analysis at the Heritage Foundation, ironically states, â€Å"Federal, state, and local officials need to recognize that the death penalty saves lives.† It does not save lives – it kills. The Innocence Project is an organization that deals with people who have been exonerated and later proved not guilty. These people were convicted, blamed, and was thoroughly carried through te entire judicial process only to be accused guilty when they were not guilty. According to Nick Gillespie, the co-author of The Declaration of Indepen dents: How Libertarian Politics Can Fix What’s Wrong with America, there are at least 18 innocent individuals that were exonerated. These were just the people that were documented; there could have been many more that was not officially recorded. Imagine all of the wrongfully convicted victims of the Death Penalty. Many innocent lives were lost because of this process that supposedly save lives. If the death penalty was abolished, many lives would be saved. As Muhlhausen pointed out, the death penalty â€Å"detersShow MoreRelatedIs The Death Penalty Effective?971 Words   |  4 PagesIs the Death Penalty Effective? This paper will discuss the history of the death penalty, the cost of the death penalty, and its arguments under the law. For many years the death penalty has been utilized to punish the individuals who have committed crimes to the fullest extent that the law will allow, with a slight disagreement surrounding the death penalty. Some of the concerns would be are the criminals rightfully being held to pay for their actions, rather than taking their lives for the crimeRead MoreThe Death Penalty Is Not Effective911 Words   |  4 Pages The death penalty is wrong because capital punishment is not effective in reducing the amount of crime, it claims the lives of innocent people, it is unfair and biased, and most importantly, it is far more costly than a life in prison. The death penalty is not effective in reducing the amount of crime that occurs in our country. There is no evidence that the death penalty discourages or deters crime. The psychological mindset of a criminal is that they are not capable of thinking of the outcomeRead MoreIs the Death Penalty an Effective Deterrent?1677 Words   |  7 PagesIs the Death Penalty an Effective Deterrent? Annotated Bibliography PS 223 Forensic Psychology I Research Question: Is the Death Penalty an Effective Deterrent? Honeyman, J. C., Ogloff, J. P. (1996). Capital punishment: Arguments for life and death. Canadian Journal Of Behavioural Science/Revue Canadienne Des Sciences Du Comportement, 28(1), 27-35. The main purpose of this article was to investigate the effects of the death penalty and theRead MoreThe Death Penalty Is An Effective Deterrent1359 Words   |  6 PagesOn the other hand, the anti-death penalty arguments claim that the death penalty is oppressive toward lower class and people of color, wasting the limited resources, and it often hurt innocent people. American Civil Liberties Union (ACLU) stated that the death penalty is not an effective deterrent because it is not applied consistently, as there is only a small fraction of first-degree murders who received death sentence, and even then they do not represent the worst cases of murders. Most of theRead MoreThe Death Penalty : An Effective Reliable Tool904 Words   |  4 Pagesthe death penalty has been a frequent topic of discussion, as our recent technological advancements have evidently led individuals to consider the â€Å"new found† legitimacy of our court systems, as statistics display that our previous racial bias and the apparent morality of the practice itself have a miniscule impact on our conviction rate. Both the advancements and ethics that the death penalty provides become apparent through the utilization of anecdotes and statistics, as the death penalty has prevailedRead MoreThe Death Penalty is NOT an Effective Deterrent Essay2050 Words   |  9 Pages The issue of the death penalty has been of great concern and debate for a number of years now. Prior to 1976, the death penalty was banned in the United States. In 1976, though, the ban was lifted, and many states adopted the death penalty in their constitutions. Currently, there are 38 states that use the death penalty, and only 12 states that do not. The states that have the death penalty use a number of ways to go about executing the defendant. Thirty-two states use lethal injection, 10 useRead MoreThe Death Penalty Is Not An Effective Form Of Punishment Essay1909 Words   |  8 PagesThe death penalty has been used for 2000 years and had only been brought to light to be abolished after the Second World War and the Universal Declaration of Human Rights. It was only until the 1980s where many countries had started to abolish the death penalty. This essay will cover why the death penalty is not an effective form of punishment by looking at deterrence/recidivism, rehabilitation and incarceration as well as human rights. The punishment theories of incapacitation, deterrence and ‘justRead More Death Penalty as an Effective Method of Punishment Essay1676 Words   |  7 PagesDeath Penalty as an Effective Method of Punishment An issue that has continually created tension in todays society is whether the death penalty serves as a justified and valid form of punishment. Whenever the word death penalty comes up, extremists from both sides start yelling out their arguments. One side says deterrence, the other side says theres a potential of executing an innocent man; one says justice, retribution, and punishment; the other side says execution is murder. CrimeRead MoreThe Death Penalty Is Not The Most Effective Form Of Punishment1824 Words   |  8 PagesThe death penalty is not the most effective form of punishment for criminals. The death penalty is hypocritical; it condemns killing by killing people. Many supporters of capital punishment cite retribution as being a justification for the death penalty; however, no matter what the circumstance, murder is never justified. Ghandi once said â€Å"An eye for an eye makes the whole world blind.† Two wrongs can never make a right. Capital punishment shou ld be abolished because while even though many supportersRead MoreThe Death Penalty is An Effective Weapon Against Crime Essay1309 Words   |  6 Pagespunishment.  Ã‚   Many people believe that it no longer serves out its intended purpose of deterring crime.   Others believe that the death penalty is an inhumane act of violence and that it should be banished from the justice system all together.   The thought of playing God also is another aspect of the situation.   Despite these allegations however, the facts still remain.   The death penalty deters crime, stops repeat offenders, and gives Americans a real sense that justice has been served, and should therefore

What Is an Intensive Margin

Intensive margin refers to the degree (intensity) to which a resource is utilized or applied. For example, the effort put in by a worker or the number of hours the worker works. Contrast extensive margin. (Econterms) Terms related to Intensive Margin: Extensive margin About.Com Resources on Intensive Margin:None Writing a Term Paper? Here are a few starting points for research on Intensive Margin: Books on Intensive Margin:None Journal Articles on Intensive Margin:None Return to Main Page

Symbolism of the Title a Worn Path - 891 Words

Symbolism of the Title â€Å"A Worn Path† The short story, â€Å"A Worn Path† by Eudora Welty describes a very interesting character whose name is Phoenix Jackson. She isn’t your average person. Phoenix is a very old and boring women but the story is still interesting. The title is very symbolic of the story and has a very good meaning. Throughout the story you begin to learn more and more about Phoenix and you also discover some important things. Phoenix Jackson is a very old and small woman. She wore a dark striped dress reaching down to her show tops. She also wore a long apron with a full pocket in the front. Her shoe laces were always untied. Her eyes were blue and she wore a red rag over her head that hid black and grey hair. By looking†¦show more content†¦She is referring to the civil war and her times of slavery. The story never actually says that Phoenix has a grandson, but she claims that she does. This could also mean that she is going crazy. The â€Å"Worn Path† symbolizes Phoenix’s life and how worn and difficult it was. Like Mentioned before, these experiences in Phoenix’s life also represents all African Americans. During the times she lived African Americans lives were very difficult. Problems they had were, slavery and even after it ended they were still having tough times adjusting to it. The rights of African Americans were not equal to white people and this also made things difficult for them. This makes you think if all African Americans from this era were like Phoenix. They’ve dealt with slavery and once slavery ended most were poor and were in poverty just like Phoenix Jackson. She seemed to be losing her mind because of her age and experiences so this could have been an issue for a lot of blacks during this time. The story ends with Phoenix walking out of the doctor’s office waving her hand, giving a nod, and walking slowly down the steps and onto the road. This is ironic because you’re left with the image of her being very slow and her continuing to walk, on her â€Å"Worn Path†. The title has a positive and negative impact on the story. The positive side of it is the experience Phoenix has had during her â€Å"path† of life. It has made her strong and very wise. She has lived through a lot of different lifeShow MoreRelatedSymbolism In Robert Frosts The Road Not Taken700 Words   |  3 Pagesbe about a person walking into a woods and coming across two paths, but that is not the case. Underneath those pretty words lies an ironic theme about choices based on the poem’s setting, symbolism, and syntax. â€Å"Two roads diverged in a yellow wood† sets the entire poem. From this verse, the readers can infer that it is set in fall based on the phrase â€Å"yellow wood† because â€Å"yellow wood† describes the color of the leaves in this forest path. With this in mind, the only season that has yellow leaf colorsRead MoreA Rose for Emily, A Worn Path, and The Lottery1175 Words   |  5 Pagesâ€Å"A Rose for Emily,† â€Å"A Worn Path,† and â€Å"The Lottery† by William Faulkner, Eudora Welty, and Shirley Jackson all have similar writing styles in their literature. In these three short stories the authors all use contrasting nature within their literature to predict the outcome and to learn for the upcoming events in the readings. The authors take subliminal phrases and subliminal symbolic text to have the reader become more attached and understand more of what the characters, setting and theme of theRead MoreEssay Eudora Weltys A Worn Path655 W ords   |  3 PagesEudora Weltys A Worn Path Throughout time, people have traveled the trodden course of life, overcoming obstacles along the way and grasping onto hope to strengthen their steps. In her short story â€Å"A Worn Path†, Eudora Welty communicates this timeless theme through the protagonist, Phoenix, who has traveled this path many times. Through her usage of dialogue and symbolism, Welty illustrates the lasting concept that people conquer hardships in life and ultimately prevail. Welty utilizesRead MoreThe Journey: Symbolism of â€Å"a Worn Path† and â€Å"the Road Not Taken† Final2218 Words   |  9 PagesThe Journey: Symbolism of â€Å"A Worn Path† and â€Å"The Road Not Taken† Expedition. Voyage. Excursion. Pilgrimage. There are many words that are used to describe the word journey but what does it really mean? Many people consider the word journey as merely a distance in which they have traveled or will eventually travel; often they fail to recognize that there can be great meaning beyond each step that is taken. Too often, people become more focused on the destination rather than the processRead MoreRacial And Historical Context Of A Worn Path And A Rose For Emily883 Words   |  4 PagesRacial/ Historical context of a worn path and a rose for Emily In a Rose for Emily William Faulkner portrays the discrimination against African American’s. His use of literary characteristics and instrumental in the success of his primary expressive purpose in the story. In the novel the author highlights the racism. He portrays the slaves as a worker in the South. The racism that happens in the story denotes that the number of race-based prejudice, violent, discrimination, or oppression. In additionRead MoreThe Road Not Taken, by Robert Frost and A Worn Path, by Eudora Welty2347 Words   |  10 Pagesliterature forms. For this assignment, I have chosen to compare and contrast two separate literary works from â€Å"Journey into Literature† (Clugston, 2010), with similar themes. . The poems I will discuss are â€Å"The Road Not Taken†, by Robert Frost and â€Å"A Worn Path†, by Eudora Welty. I have chosen these works over the others in our course text because they both offer a deeper look at life, from an outside per spective, as the reader looks into the lives of the main characters and relates with the journeys theyRead More A Worn Path Essay966 Words   |  4 PagesA Worn Path A worn path is a story about a woman named Phoenix Jackson who needs to go a journey to town to get medicine for her sick grandson. It is a trip she has made before many times before (hence the title A worn Path) but there is something special about this trip, something different. In this paper I plan to dwell into the symbolism behind the Legend of the Phoenix and its relationship to her journey in the story. The legend of the Phoenix is about a fabled sacred bird of ancient EgyptiansRead MoreA Worn Path By Eudora Welty Essay1702 Words   |  7 Pages A Worn Path Research Paper The introduction of historical figures, events, and documents sparked in the twentieth century. Documents such as, the Declaration of independence, Bill of Rights, United States Constitution, and the Gettysburg Address are some examples of historical documents. These documents carry such a heavy meaning that the blood and gore that were included are often ignored. Although when the Civil Rights movement is mentioned, there are judgments that are made and accusationsRead MoreLiterature Compare and Contrast1948 Words   |  8 Pagesdeeper into the symbolization and the descriptive language in the writing to develop a further connection with the piece. â€Å"A Worn Path, â€Å"The Road Not Taken† and â€Å"Used to Live Here† are three literary pieces that share the same theme but, have different writing styles. The theme behind these literary pieces suggest that the choices and decisions we make, along with our paths in life have barring on how it will end but we contro l our destiny. Each literary piece tells of a single journey for exampleRead MoreShort Story vs Poem1833 Words   |  8 Pagesthe readers as they are reading the literary script. Every reader has their own way of visualizing the descriptions and symbolism used by the author. The two literary pieces, â€Å"The Road Not Taken† which is a poem and the short story â€Å"Used to Live Here Once† are sharing the same theme, which is, every person’s journey is greatly governed by their decisions, and no matter how many paths there maybe, it is still the person who determines the ending of his or her journey. On the other hand, the theme

Business Strategy A Case Of Tesco Plc - Solution is Just a Click Away

Question: Do research on Tescos and then write a report to Senior Management that addresses the following issues. (You should underpin your analysis with theoretical models that you have researched on the basis of business strategy)? Answer: Introduction In the current contemporary business scenario, business strategy is one of the major decision making that helps the organization to compete in the current business scenario. Formation of business strategy needs planning , time and other resources in order to implement within the company (Analoui and Karami, 2009). Since the global retail chain companies are making frequent change in their strategies in order to gain the large market shares specifically Tesco. Business strategy is made as per the current structure and considering the future prospectus of the company. The study will focus on the business strategies of the Tesco and the problem faced by Tesco. Apart from that study will also help the give the recommendation for the existing business strategies issues faced by the Tesco (Dess and Lumpkin, 2009). Tesco is one of the largest retail chains of UK. Company stands second in the world after Wal-Mart. Company was established in the year 1919 at hackney London, UK. The founder of the company is Mr. Jack Cohen. Tesco Plc is more than 500,000 employees and has business in 12 nations. The company is selling diversified products starting from the grocery , to electronic to clothing line to sports merchandise (Tesco.com, 2015). Company has been leading revenue earner in UK as per the Forbes magazine in 2014 with 71 billion. Recently company is also come into the business of the financial services and telecoms sectors along with internet services. Company is been listed in the LSTC and FTSE within 100 best company for investment. Although company is been revenue is higher but company is facing severe low on growth because of the changing market frequent trends (Tesco plc, 2015). Apart from that , with rise in the competitors company growth rate has been decreased which lead the company to slop its position in recent times. Market share of Tesco In UK Top five global retail companies Sales (Amount, 000) Wal-Mart $256.3 Carrefour $70.5 Ahold $56.1 Tesco $46.2 Kroger $44.2 Graph 1: Top five global retailers (Source: Drummond et al. 2012, pp-125) Business Strategy of Tesco Although Tesco has high market share in UK but company faces strong challenges in order to sustain in current competitive scenario. Company is facing several issues in order to maintain its growth rate which is decreasing every year (Dobson, 2009). Some of the major issues faced by the Tesco in recent times are given below: -Too much of diversifications of business -Rising prices of raw materials that lead to increase the price of the existing products -High investment in club card - Poor financial decision making -Ethical issues Apart from the above, there have been other smaller issues that can cause bigger problem for the company in near future. Some of the smaller issues are increase in waste which is creating high carbon emission (Doyle and Stern, 2006). This leads the company to pay penalty as per environmental act 1997. Besides that, company is also facing tough to survive in the EU market because of market entry mode the company in green filed investment and most of these stores in EU are becoming sick units (Tesco.com, 2015). UK Supermarket Market Share Retail companies Market share 2014 % Market share 2013 % Tesco 26.34% 29% Asda 18% 17% Sainsbury 17.31% 16% Morrisons 12% 11% MS 8.34% 6% Graph 2: Tesco decreasing market share (Source: Hollensen, 2014, pp-34) Too much Diversification of the business: Diversifications of the business in the financial services and telecom sector is been one of the major poor business strategy in recent times. Company has invested more than 30 million in the financial services like insurance and banking system (Ander and Kapoor, 2010). as per the Dave lewis , Tesco CEO , investment in the financial services will be good in future but since the company has only been able to take 4.1% of the shares among the big insurance houses like Merril Lynch and Commonwealth insurance. Tesco deals in personal finance, retail banking, home loans, credit card and vehicles loan etc are some of the major activities of Tesco plc (Barney, 2009). Tesco bank is been wholly owned and control by the Tesco . Company is facing financial crunch that has been very part of the 2008 financial crisis. Extensive investment in the financial products like launching of the mutual funds and insurance has been one of the poor decision making of the Tesco (Tesco.com, 2015). Year Tesco bank actual growth (, million) Tesco bank Expected growth (, million) 2010 1.5 3.5 2011 2 2.2 2012 1.8 3 2013 1.3 1.6 2014 1.2 1.4 Graph 1: Tesco bank expected growth rate and actual Growth rate (Source: Hollensen, 2014, pp-228) From the above , graph , it has been found that , company expect growth and actual growth is very much difference because of company has not been able to compete in current banking sectors because of the these companies have diversified financial products whereas Tesco has lower products (Biggadike, 2010). Apart from that, company has not been able to keep the standard of their banking services as per the customer demand. Apart from that, going global is another major issues which creating problem to sustain in the current business scenarios. Since the financial market and companies are offering various type of products but the Tesco is not able to cater with the new products like derivative , forex and Swaps etc has made the banking of Tesco poor in compare to the competitors (Bingham et al. 2011). Investment in banking sector was one of the right decisions made at the time when the sector is booming in 2000. Another major diversification of the company that went one of the nightmare decisions for the company is investment made in Tesco Tech. The decision to investment in electronic business in order give the customer more diversified products made the company to lose its high profitability (Chesbrough, 2009). Company started off the electronic section selling of mobiles, tablets, televisions, iPod and music system etc which leads the company to increase its market shares with 23% but company severely fails to improve as because customers of UK are been very much particular about buying these products from the low cost and right quality which has been offered by the existing companies like KEF , ALBA , Pure and Pace are some of the major stores who has been in the apex position of selling of the electronic goods at lower price and with diversified products (Collis, 2010). After then company also added to kitchen chimney, personal computer, laptop, hair dryer and geyser etc to add more to the variety and attract the customers. This decision has made the company to more poor situations as the customer be not looking for the variety rather looking for the discounts, competitive price and coupons on the business which lead to fail the business of the company. With rise in the inflation hit during 2008 subprime crisis has made it more badly for the company (Cool and Schendel, 2010) . Since then company has sold record low LCD and LEDs in 2013 in compare to the year 2011. Since, 2012, Tesco has introduce new strategy to sell its products is EMI system in selected products because of which company has able to creates high sales during march 2012 to December 2013 but the decision was not enough to carry forward the Tesco legacy as because the most of customer could pay their EMI which made the company to end up with used TV or geysers which again made the com pany to lose its growth streak (Tesco.com, 2015). Too much diversification of the companies has made the companies to lose the high market shares which ultimately hit company profitability (Dentchev, 2009). Company investment in these two major businesses has made the company to lose their market shares. While making the feasibility study of the expansion plan or diversification plan has made the company loosen the grip of the market share. As company planning has been short sightedness which leads the company to loosen the grip of the market share (Eesley and Lenox, 2006). Apart from that, despite of being competitive advantages gained by the Tesco in terms of footfall in their stores, most of the niche retailers are being fighting back against the Tesco tech support electronic section. Some of the major issues of the regarding the failure of the most of the business of Tesco are range of product and services offering are low and price ranges also been another major cause of the problems. Besides that, too much of diversification has made the company to made the poor decision making and poor planning to launch its products in without having long term planning leads the company loose their market shares (Goksoy and Ozsoy, 2010). Moreover, company has expanded its both of diversification of the business at once which again has hit the company hard the company has to invest more than 20 million of investment in both of business. Although company has loosen the long-term sightedness but company new CEO Mr. Dave lewis , there has been several mistake was created in past that has made the company reduce its market shares and face loss of 2.8 billion but now is not the time of looking at the back rather looking to introduce some new techniques to getting rid of burden of sick units (Grant and Spender, 2009). Apart from that, to resolve the issues company will come up with new strategies like insurance on the electronic products will again boot up the company progress In banking system, company will start hedging business and broke the mould of old school of retail banking investment. Currency bank are not been limited deposit or return , it has become more wider in terms of functionality (Hall, 2011). There with advising the existing client to investment in shares, mutual funds or the in the forex as per the risk taking capacity will again make these business short run in their Pricing competition issues for Tesco: As per the Dave Lewis, rising price of the raw materials has made the company has made the company increase in its price of the products . rising price of the products has made the company to shift their gear from Tesco to the Aldi and Lidl and German against who are selling the products at lower discount rates (Hall, 2011). Price war has been one of the major problems for the Tesco in recent times. As increase in the global retail business in UK has made the giant like Tesco work on their pricing strategy. Tesco is not able to gain the cost leadership because of the rise in the pricing competition among the retail competitors (Tesco.com, 2015). Some of the products price of Tesco and its competitors in UK are given below: Products Tesco Sainsbury Aldi Tomato soup (400gm) 3 3 2.8 Organic products (400gm) (Own brand of baked beans) 1 0.9 O.5 Cheese (150gm) 3 2.5 1.75 LED TV (Sony 32 Inch) 314 310 300 Aerated drinks (Coca cola 1 liter) 1.49 1.44 1.20 (offer valid on purchase of two) From the above it has been found that, company is not been able to gain the large market shares in recent trends because of the rise in the price competition. Company is facing tough to compete with these new and small companies because their market growth is been increasing rapidly because these companies has been looking to achieve the cost leadership in the market. Figure 2: Porters generic model on the Tesco price issues (Source: Ho and Tang, 2009, pp-367) Once Tesco was on the cost leadership with broad target but current company has been cost focus as to only cater the middle and high age income group by introducing the new international brand in the market (Dick and Basu, 2007). Whereas Companies like Aldi and Lidl are some of the major companies who are looking to achieve the cost leadership in order keep attracting the customer base. Increase in price of the products to cater only fix level of income group has made the company to slow the growth of the company (Douglas and Craig, 2007). Company has introduced various other investments in introducing the club card for the discount on petrol over purchase of the 5 liter. However, company ahs recently launched freaky Friday programme where the discount and products at your price strategies of the Tesco has been formulated to gain the confidence of the customers. Apart from that, company is also offering free home delivery in order to attract the customer towards the company. Most of it company has made several changes in its pricing strategy of grocery items to gain the cost leadership strategy (Eggert and Ulaga, 2006). Company founder Mr. Jack Cohen, itself looking to reduce the operation cost of raw materials by introducing new technologies to reduce the cost of raw materials. Conclusion From the above case scenario, it has been found that, in recent times Tesco growth has been severely declines because of several issues present in the company. Out of which two of the most important issues like Too much of diversification and pricing issues has reduce the company profitability in recent times. With diversification, company has invested more than 26 million in launching banking business with only limited services has turn into nightmare for the company. Since, the company is been going through very tough phase to sustain in the banking sector so company has introduced zero balanced accounts and credit card with limit of more than 5000. Although the decision was pretty good and company has able top gain the confidence of the existing customer but company fails to attract the potential customers because today banking services are not limited to the only cash withdrawal or cash deposit it has become more than it. Besides that, company entry in electronic section was also been one of the poor decision making. Quintessentially speaking, electronics is one of the booming sector but company has not made the long run plan or feasibility plan right that made the company to lose their customer base. Apart from the above , the other major decision making by the company is poor pricing strategies in recent times. As the competition in the retail market has been grown , Tesco are suing cost focus to creates niche market which is very much short sightedness for the company. In near future , company will face strong competition among the Aldi and Lidl which will creates huge problem for the company in near future. In order to mitigate the both of the losses , Mr.Dave has come up with new set of ideas and solution like to introducing financial products and reducing the operation cost to reduce the price of the products. Recommendations Some of the major recommendation for the Tesco are given below : Introducing of new financial products: With help of new financial products like mutual funds, Derivative instruments futures, forwards, options and Swaps along with that corporate bonds and treasury bonds will help the Tesco banking business to reach in the apex positions. With a variety of products like mutual fund will give the customers enough scope to save their taxes which will again bring the confidence of the customer base. With new hedging products company will have enough scope to add the capital market instrument like wealth management and private equity which will lead the company to gain the large customer base. With the new set of products company may attract the existing and potential customer to keep up with Tesco financial solutions. Closing the sick units: Apart from that, recently as per the BBC 1 news, Mr. Dave is looking to close its sick units which are very bold move by the company. With closing down sick units in the Ireland and Scotland will help the company to reduce the burden of looses. The loss make firm like Tesco Tech support must be come up with new ideas and new innovation areas to sell their products rather than only focusing on the giving offers. More than 56 sick units in UK and Europe are being creating looses for the company. In order to close the sick units and save from long pain will help the company to reduce its unnecessary costing. E-Logistics and E-procurement: With the help of new technology E-logistics helps the comp may to reduce the cost of the raw materials which will again help the company in the long run. Apart from that, E-procurement will give the company enough scope to reduce the cost of operation which will helpful in near future. Both of the technology will help the company to reduce its price of the products and maintains its position in UK market. Promoting the local farm products: With the help of locally made fresh products will give th Tesco to cater the all income group and help to achieve the cost leadership strategies in the UK. Local farm products will give the company to create value piercing strategies which will boost the confidence of the customers which shift their gear from the small retail companies like Aldi and Lidl (Grant and Spender, 2009). Local farm products give the company to reduce the costing of its own set of brands in compare top other brand which will boost the sales of the company in near future. Introducing the insurance policy on electronic products: By introducing the electronic products like mobile, washing, machine of kitchen chimney with free insurance facility will boost up the sale of the company. Insurance packages are one of the best techniques to attract the customer but the Tesco tech support products. Free insurance and after sales services will helps to boost the sales of the company in near future. 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